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Reimagining Vendor Onboarding Experience

Overview

Vendor onboarding at ServiceLink was a disjointed, manual process. Appraisers worked through long, error-prone forms, emailed documents back and forth with operations, and waited weeks to be approved.

I redesigned the experience so appraisers can complete their application quickly and correctly, without help from operations. The new flow replaces form-filling with a guided Q&A, automates anything that can be validated or carried over, and turns coverage and pricing into simple choices appraisers already understand.

Impact

Two weeks of back-and-forth became a five-minute application.

~2 weeks

Application to approval, before

5 min

To finish the application

2–3 days

Until approval comes back

Major enhancements

Four changes behind the faster application, each shown before and after.

01

Q&A experience

Before

Applicants filled out legal forms like the W-9 themselves, field by field. Many didn’t know how, labels were ambiguous, and inaccurate form fills drove most of the back-and-forth with our internal team.

After

Applicants answer plain-language questions that make clear exactly what’s needed, and the system generates the completed documents for them to sign. They think less, know less, and do less, and the forms still come out correct.

Live prototype

Front end built with Claude Code + Figma MCP, then handed to engineering

Let’s fill out your W-9

How is your appraisal business set up?

Select the option that best describes your legal structure

02

Automation

Before

Applicants typed the same long-winded information over and over, then emailed documents to the operations team, who validated everything by hand. The address is one example: names, tax details, and contact info were asked for again and again across questions and documents.

After

Applicants enter less, and operations validates less.

Enter a license number and state

That’s all appraisers type. ASC.gov validates the license through an API call.

03

Easier coverage selection

Before

Appraisers specified the areas they cover by clicking counties and zipcodes one at a time on a map.

After

Counties within 25 miles are pre-selected. Appraisers can search by county or zipcode, or draw their coverage area freely on the map.

Live prototype

Front end built with Claude Code + Figma MCP, then handed to engineering

Specify Where You’d Like to Receive Your Orders

Search and select counties/zipcodes from the left, or select them on the map

Loading counties…

04

Easier product and pricing setup

Before

To choose the types of appraisals they take on and set their fees, appraisers scrolled through 100+ options listed under ServiceLink’s internal product names, which most didn’t recognize, and priced every single one.

After

Appraisers price what they offer, once.